Inspired by the original post from ALEJANDRA OTERO through the EAIE (TM)
In the world of higher education marketing and recruitment it is often hard to find time to step outside metrics of student enrolments and ROI to prepare for the next big trend. This is especially the case when it’s something that seems so distant and – let’s face it – a little bit like science fiction, like the ‘metaverse’.
Student Recruitment Most Common Mistakes
To optimize success, institutions must use research and planning to identify and target students, develop programs to meet those student’s’ goals, then follow through with strong, personalized recruitment and enrolment efforts. Some institutions may choose to implement a complete marketing and recruiting solution to most efficiently and effectively make use of valuable resources.
What is the Social Media Role in the Student Recruitment Journey
There´s approximately over 3 billion people logged onto social media today. Meaning that almost half of the world as we know it, spends at least half their day updating their social media content through different SM canals.
That’s about 40% on the global population and if you put it into perspective, at least 3.819 billion people with internet, will be accessing their social media of choice as we speak.