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20 Feb

Challenges, and benefits, of the new paid subscription model of Facebook for Higher Education

by Luuk Mulling

Meta, formerly known as Facebook, has recently announced a major shift in their business model with the introduction of a new subscription-based service. This new service will enable users to access a range of exclusive features and content, such as gaming, dating, and music, for a monthly fee.

The move to a subscription-based model has significant implications for businesses and advertisers, particularly in the higher education sector, where the use of social media in student recruitment is a top priority.

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